Online flagship stores: the importance of a good website

Last week I was invited to the Louis Vuitton showroom to learn firsthand about the new structure and content of their website.

The website is overflowing with content; you can buy a bag online, request a phone call for advice, see all the brand's collaborations with artists, and countless other experiences. I find it interesting how luxury brands now refer to their websites as "online flagship stores" trying to reproduce as much as possible the in-store experience.

At La Condesa we're quite envious of the high definition of the photos they use and how quickly everything loads, but we're equally happy because we're also launching our own website. And finally, after months and months and months and another month or so, I can announce that we have our own website. Complete, just as I wanted it, with its sections and carousels, and especially its .es.

Ohhhh!!! what a torment! Before we were a .cc because the .com and .es were taken. At first, it didn't seem to bother us to be from the Coconut Islands and have a .cc but over time we discovered it was a terrible mistake as Google penalizes unusual top-level domains. Thanks to the tremendous kindness of Inma, the true Condesa who gave us the .es, we finally have our own website, with all the collections, press appearances, information, and the entire Condesa universe.

On the website, you can buy a jacket online, request to be contacted for advice, see all our catalogs to date, and countless other experiences. Something on its way to becoming an "online flagship store," hehe.

Thanks to all the people who helped bring this website to light: Paz, Hoa, Patricia, and finally Eli, who showed us the light at the end of the tunnel. Thank you, thank you all.

A thousand hugs,

La Condesa on Almudena Day party where? not at Palazzo, my dears