Celebrities' best-kept secret: the hoodie
The sweatshirt was born as an exclusively sporty and masculine garment, but it soon ceased to be only for men and ended up landing on the fashion weeks of half the planet. We don't know if it was the revolutionary Vetements by Denma Gvasalia or the Givenchy by Ricardo Tisci, but without a doubt, it is a fashion that has come to stay because it is comfortable and versatile.
You might think that only young people like Gigi Hadid or Hailey Baldwin wear sweatshirts, but no, Madonna or Cameron Diaz are some of those who have succumbed to the charms of this garment, even princesses and queens like Lady Di, Queen Rania of Jordan, Kate Middleton, Charlotte Casiraghi or the very Queen Letizia.
You can combine it with high boots like Kourtney Kardashian, under a blazer like Sarah Jessica Parker or Kendall Jenner, and with a skirt, as we've seen at Milan Fashion Week. If you don't want to take so many risks, you can always go for white pants and your white sneakers, yes, those that save you from any style predicament, like Italian Chiara Ferragni.
As we have seen on the runways this past season, the most recurring print on sweatshirts is logomania, embroidering the essence and DNA of the brand it represents through its logo on the garment.
Sports garments with the brand's emblem have gained value because:
- They combine perfectly with blazers and coats.
- We love the aesthetic associated with hip-hop.
- They manage to find the balance between classic forms and the necessary comfort for everyday life.
La Condesa is not left behind in fashion, and although she loves military jackets, she wanted to join the most fun trend of the season. That's why you already have the Sudlogo sweatshirt and the Fight model available on the website in two colors that will combine with everything.
The grey Fight sweatshirt features the DNA of the Albion collection on the shield, inspired by that of Great Britain, which pits the lion and the unicorn against each other for the crown, a nod that Marina Conde wanted to make to her children representing Maximo Leone and Olivia respectively in these animals. This is, therefore, the hypothetical and true coat of arms of the kingdom of La Condesa, an adaptation in which two variations can be observed with respect to that of the United Kingdom in the center of its shield. In the upper left corner, a thimble and a needle represent the devotion to doing things well and artisanal tailoring. In the lower right corner, a guitar and a glass of champagne cross, representing rock stars like you and decadent fun.
Following the trend of logo love, we have created the Sudlogo sweatshirt with the official La Condesa logo embroidered in Spanish workshops with gold thread, the color of royalty. Below are heat-set pink stones that bring light to your face along with pearls that remind us of aristocracy.
Both garments are crafted with the utmost attention to detail in cotton, featuring puffed sleeves and ruffled cuffs. This garment will not only become your best wardrobe staple but also something you won't want to take off all winter long.