New Historic Collection Campaign: How it was made
New season and new look for our beloved and admired jackets from the Historical Collection. The most iconic pieces of our permanent collection, those exclusive designs that have positioned us in the national and international market as a reference brand within military jackets, are the undisputed protagonists of the new campaign. Made entirely in Spain, we emphatically maintain our motto: "proudly made in Spain."
In the words of our lady Condesa, "this campaign is another step in our commercial task and, above all, in our e-commerce growth, in which the spirit of the brand is reflected: cool girls wear La Condesa."
French model Chloe Lecareux is the chosen image for this campaign. French, passionate about art and cinema, she was discovered while walking in Cannes during the film festival. We were captivated by her rebellious attitude, perfectly combined with Parisian chic, sensual and mysterious, accompanied by a confident and forceful attitude in front of the camera, perfectly conveying the power a woman has when she wears La Condesa.
Although each season we present complete collections, in which you can find more than our mythical military jackets and create total looks from La Condesa. Today, for instance, URO, the collection for this autumn-winter that we presented last February at the Lara Theater, debuts on our website. You remember it, we know, because it made an impact and enchanted, but if you want to refresh your memory, you can enjoy the fashion show again here and check out the season's must-haves.
You will discover this campaign as we progress through the season, because beauty in small doses is more beautiful. What you can already enjoy and get an idea of what you will be seeing is the making-of video, which we know you enjoy seeing how the fashion world is from behind.
Haven't had time to write down which are the iconic pieces we have selected for this shooting? Here they are all, at your disposal.
Marquesa Denim and Bomba blanca
Cortés Patches and Smoking Comandante
Rey and Vizcondesa Alex