American Apparel is sweeping the
mass-stream markets where it is present, despite its short existence. They offer comfortable garments, mostly made of cotton, without prints, available in a wide variety of colors, very cool and with a sexy touch. They convey a
modern lifestyle, which they are currently dictating and other big chains are copying (H&M tries but doesn't quite get there).
What I like most are certain
versatile garments they have, and they show you the different options you have to wear them. For example, the dress Maria is wearing has up to
15 options that they show on the website.