Kiehl's: a lovemark

I was recently given a book called "Lovemarks: the future beyond brands", which is about certain brands that have become something consumers love, something that goes beyond a simple logo on a label. Well, for me, Kiehl's is a lovemark.

I don't know what it is, but I think the positive image I have of them is because they convey something that many other cosmetic brands don't manage to, despite superb marketing budgets: honesty. I like that they don't have 16-year-old girls advertising an anti-wrinkle cream, I appreciate that the sales assistants wear lab coats, natural makeup, and are always pleasant, without being overwhelming, and I love that the bottles look like they're from a century-old apothecary but are also super contemporary.

I've been doing some research, and those who know it also appreciate things like: the samples they generously give away, customer service, store decor, functionality combined with luxury at a reasonable price, simplicity, and good products, "no nonsense," simplicity...

That's why when they offered me to try their personalized telephone sales service to any corner of Spain, I gladly accepted. I wanted to see how they planned to set up something so difficult and, of course... I wanted to slather myself with kilos of products. Let's not kid ourselves, I'm a cosmetics addict.

Well, I'm giving you the good news that you no longer need a Kiehl's boutique in your city to enjoy their products; now you can call, chat for a while with a super friendly girl, and within 24 hours (yes, 24 hours! business days, of course) a beautiful box (Kiehl's has packaging mastered) arrives at your home with everything you've ordered. All this saves you from the cold, the under-eye concealer before leaving the house, and showing your greasy hair live to the poor sales assistant, to explain that you need something that will give it volume but not make it even dirtier. Just saying it over the phone is enough, and you have someone for you and only for you, there are no queues, no need to park, no pushing your way through the street... call me antisocial, but I'm afraid to go out on the street during these dates. So they've done it, one more thing well done. Simple, uncomplicated, like a lovemark does.

To use the service, you just need to call 93.467.24.55 or, if you don't even want to call, leave your phone number in an email to kbarcelona@es.loreal.com and they will call you back. How's that? You don't even have to spend 0.80€ on the phone call if you don't want to. A lovemark, just as I told you.

Of what they sent me, I really liked the "Powerful-strength-line-reducing-concentrate" serum. Ahem, not because I have lines to reduce, but because I put it on in the morning and they told me I looked good without makeup, a miracle. Also the "Super thick volumizer" for those of us with straight hair who want it like a lioness's mane. The lip balm is legendary; it doesn't taste like cherry, it doesn't have gloss or other frills, but it works. With the body oil, there's something I must be doing wrong because I end up as slippery as a sardine, and I imagine that's not the idea. And the legendary "Creme de corps," in my opinion, is good but doesn't drive me crazy. However, this Christmas it looks beautiful in its special edition decorated by KAWS, and 100% of the net profits from its sales will be donated to charitable organizations fighting for children in every country around the world.

In short, if you still don't know what to give as a gift, take advantage of being readers of this blog, as all of you will enjoy free shipping to any corner of Spain and a complimentary iconic "Lip Balm" with your purchase this Christmas, simply by mentioning it during your call. Something good had to come from putting up with me.

And remember that....

Thousands of kisses,

The Countess locked in her bathroom