March 25, 2010
It's already spring...and that's that!
Sponsored post
When they suggested I present this year's "It's Spring at El Corte Inglés" campaign to you, the first thing that came to my mind was:
When they suggested I present this year's "It's Spring at El Corte Inglés" campaign to you, the first thing that came to my mind was:
For a week now, the Consort and I have been singing it at the top of our lungs every time it comes on TV. I love light Italian music; it's an addiction that, once you start, you can't stop. I remember that when we were very young, there was a cassette tape around the house called something like "Tutto Italia," and on the cover, there was a somewhat saucy girl who spearheaded a compilation of the best Italian songs of the time. A treasure I would pay a lot of money for now. Among many others, this wonderful tape included songs by the great Renato Carosone (the same one who sings "Il pericolo"), Rita Pavone, and of course, Toto Cutugno with his mythical...
Lasciatemi cantaaaaaare con la chitarra in maaaaano
Lasciatemi cantaaaaare una canzone piano piano
Lasciatemi cantare, perchè ne sono fiero
Lasciatemi cantaaaaare una canzone piano piano
Lasciatemi cantare, perchè ne sono fiero
Please tell me that you, too, have suffered the consequences of the San Remo Festival. Those were the good old days, when you sat down to watch Eurovision (the real one, not today's version with freaks from 200 different countries), the OTI, San Remo, and another one that I think was Benidorm, but I'm not sure. In any case, and before I get sidetracked, I sincerely congratulate whoever was in charge of selecting the music for this year's commercial.
As I was saying before being teleported to Naples with Renato, it's already spring. It doesn't matter if it rains or it's cold; when El Corte Inglés announces that spring has arrived, something clicks in our collective subconscious. And that's because these department stores are simply something more for Spaniards, something embedded in our behavioral patterns, in our oldest memories, in our way of being. They know it and they dominate us.
At least a year ago, Mr. Q wrote an excellent post describing all this perfectly; unfortunately, the warning Blogger has placed on his blog prevents me from tracking it down (by the way, don't pay attention to the warning, because even though he uses bad words and posts photos of naked people, it's still a great blog), but I seem to recall him mentioning how his memories were linked to a specific El Corte Inglés and how each of us has OUR own El Corte Inglés that we know inside and out and can walk through with our eyes closed.
I remember that when El Corte Inglés opened in Badajoz, it was an interspatial event. Some time later, my mother announced to her loved ones that her last wish had changed and now consisted of her ashes being scattered throughout the different floors of the center, in gratitude for the good times spent there. I think that since then, her relationship with HER El Corte Inglés has had its ups and downs, but they always end up making up.
Well, for this spring, El Corte Inglés brings us Misy Raider (they have never skimped on talent for their campaigns; let's remember Diane Kruger, Gwyneth, Demi, Nicole – we have to give them credit for that), presenting her four main aesthetic proposals: flowers, safari, denim, and French Riviera. My favorite is French Riviera, although with Renato in the background, it reminds me more of Capri and the Amalfi Coast, oh, when will I return.
As I was saying before being teleported to Naples with Renato, it's already spring. It doesn't matter if it rains or it's cold; when El Corte Inglés announces that spring has arrived, something clicks in our collective subconscious. And that's because these department stores are simply something more for Spaniards, something embedded in our behavioral patterns, in our oldest memories, in our way of being. They know it and they dominate us.
At least a year ago, Mr. Q wrote an excellent post describing all this perfectly; unfortunately, the warning Blogger has placed on his blog prevents me from tracking it down (by the way, don't pay attention to the warning, because even though he uses bad words and posts photos of naked people, it's still a great blog), but I seem to recall him mentioning how his memories were linked to a specific El Corte Inglés and how each of us has OUR own El Corte Inglés that we know inside and out and can walk through with our eyes closed.
I remember that when El Corte Inglés opened in Badajoz, it was an interspatial event. Some time later, my mother announced to her loved ones that her last wish had changed and now consisted of her ashes being scattered throughout the different floors of the center, in gratitude for the good times spent there. I think that since then, her relationship with HER El Corte Inglés has had its ups and downs, but they always end up making up.
Well, for this spring, El Corte Inglés brings us Misy Raider (they have never skimped on talent for their campaigns; let's remember Diane Kruger, Gwyneth, Demi, Nicole – we have to give them credit for that), presenting her four main aesthetic proposals: flowers, safari, denim, and French Riviera. My favorite is French Riviera, although with Renato in the background, it reminds me more of Capri and the Amalfi Coast, oh, when will I return.
On the website they have specially launched for the campaign, you'll see that they've included a blog (yay! now they're bloggers too, by the way, with the ELLE magazine logo included ¿?) and lots of tips for combining the four main trends of this spring/summer.
I'm sure that at some point in the coming months, we'll enter our trusted El Corte Inglés looking for what we're tired of looking for in other stores and can't quite find. Because our El Corte Inglés never fails us; there's a whole universe contained within it.
I'm sure that at some point in the coming months, we'll enter our trusted El Corte Inglés looking for what we're tired of looking for in other stores and can't quite find. Because our El Corte Inglés never fails us; there's a whole universe contained within it.