The burned satchel

In fashion, it's not enough to have a good product or an original idea; no, you have to master marketing, know the sales channel inside out. That is at least what "the strange case of the delayed success of the cloned satchel in Spain" has demonstrated; a thesis could be written about it, or rather, should be written, because it is perplexing.

Almost two years ago (2 years!!) I published this post in which I presented my brand new satchel from "The Cambridge Satchel Company", a small British company created by a mother struggling to make ends meet, who was inspired by Harry Potter and traditional school bags to create them. The international fashion world welcomed them with love, and we have seen their satchels on the most famous arms and in the best stores in the world. In Spain, they were seen timidly; it wasn't until 2 YEARS LATER when a Spanish company copied cloned them and flooded the sales channel, that we've seen them to the point of boredom.

It is very strange. First, that something that has been circulating through all fashion blogs for two years took so long to become successful. Second, that the copy is preferred over the original when there is hardly any price difference between the two. And finally, the strangest thing of all is that such a blatant copy (goodness, they even cloned the pantones) has not generated the slightest controversy. We call out Zaras and company as soon as they make a cheap version of famous designers' work, yet not a single line has been written about the cloning of these bags.

In my case, I am going to hold an honorable funeral for the death of my beloved satchel; the poor thing is no longer an it-bag.

Have a great weekend,

La Condesa Cambridge

PS: on top of that, the cloners say on their website that they "set the new guidelines and patterns of contemporary design". How bold, no blush, no shame, one hundred percent impunity, that's how we are, that's how it goes.